PROTECT · Service · Capability Statement Design

The one-pager procurement teams expect before they'll take you seriously.

A Capability Statement is the standard 1-2 page PDF federal, state, and prime contractor buyers request before adding you to their supplier list. Media Express designs professional statements — NAICS, CAGE, UEI, past performance, differentiators — delivered in 5 business days.

⚜ Plain English · Quotable
A Capability Statement is a standardized 1-2 page PDF that summarizes what your business does, who you serve, what makes you different, and how to buy from you. Government procurement officers and prime contractor buyers request them constantly — and expect a well-organized, professional document. Media Express designs custom Capability Statements for Chicago-area businesses pursuing federal, state, and prime contractor work, delivered in 5 business days.
⚜ Anatomy of a Capability Statement

The eight sections every professional statement must have.

Government procurement officers scan Capability Statements the same way — top to bottom, in about 20 seconds. If you're missing a section, you lose. If a section is weak, you lose. Media Express builds every statement around this proven structure.

  • Company overview — who you are, what you do, in 30 words or less. No fluff.
  • Core competencies — 5-8 short bullets naming what you produce or perform. Buyer scans this first.
  • Differentiators — why you specifically. Certifications, geography, capacity, speed, ownership status.
  • Past performance — 3-5 project references. Prime contractors and government buyers you served. Sensitive details anonymized as needed.
  • NAICS codes — all industry codes you're registered under. Buyers filter by these.
  • Small business status — 8(a), WOSB/EDWOSB, HUBZone, SDVOSB, or general small business. Set-aside eligibility.
  • Company info — CAGE code, UEI number, DUNS legacy, address, website, SAM.gov status.
  • Contact for gov BD — one dedicated person, direct email, direct phone. Not the general contact form.

⚜ Why It Matters

Missing statement = automatic exit.

Procurement teams sort supplier lists by "does the file we requested exist and is it complete?" A missing or poorly designed Capability Statement means you don't make the initial cut — even if your actual capabilities are exactly what they need.

A professional, well-organized statement is table stakes. It's not optional, and DIY templates from the internet usually look exactly like every other DIY template. That's not helping you stand out.

⚜ Sample Layout

Print-ready. Professional. On-brand.

Every Capability Statement Media Express produces is print-ready at 300 DPI (bring to trade shows) and screen-optimized (embed on your website, send by email). Color version and grayscale version included. Adapts to your existing brand colors — or we build one for you.

Gold accents are optional (defense industry standard) — we adapt to your industry: navy for aerospace, green for medical devices, black-and-white for legal, etc.

⚜ How We Deliver

Five business days. No back-and-forth.

Structured intake, one revision cycle, print-ready delivery. You know what's happening at each step.

1
Intake Form (15 min)

You fill in a structured intake — company info, NAICS, CAGE, UEI, small business status, competencies, differentiators, past performance. If you don't have CAGE or UEI yet, we tell you how to register (bezpłatnie na SAM.gov).

2
Design Draft (Day 3)

First draft PDF sent for review. Layout locked, content in place, brand-aligned. You see exactly what the buyer will see.

3
One Revision Round (Day 4)

You send edits — copy tweaks, added competencies, different past performance references. We turn them around within 24 hours.

4
Final Delivery (Day 5)

Print-ready PDF (300 DPI) + screen-optimized PDF + editable master file. Color + grayscale variants. Ready to email, print, or embed on your website.

5
Annual Refresh (Optional)

Add-on: yearly refresh at $200-500 to reflect new contracts won, new NAICS codes, new certifications, or team updates. Keep your statement current without rebuilding from scratch.

💰 Pricing

Three ways to buy.

DIY template for teams that produce multiple statements per year. Custom design for a professional finish. Annual refresh add-on for keeping current.

Template Kit
DIY Download
$297
Instant download, one-time
  • Editable Figma / InDesign master template
  • Instructions video (15 min walkthrough)
  • Word/PPTX fallback versions
  • NAICS + CAGE + UEI placeholder guide
  • Best-practice example content
  • Free updates for 1 year
Annual Refresh
Keep Current
$200 – $500
Yearly add-on, per statement
  • Update past performance
  • Add new NAICS codes
  • Add new certifications
  • Refresh contact info
  • New team lead updates
  • Priority delivery (3 business days)

Print + trade show materials (branded banners, printed handouts, extended one-pagers): from $1,500.

Above are typical Illinois market rates. Media Express pricing is more accessible — we build once and reuse across clients, so you don't pay for someone else's discovery work. Contact us for a personalized quote based on your exact situation.

⚜ Free Consultation →
❓ Common Questions

FAQ.

Do I actually need a Capability Statement?

Yes, if you want federal, state, city, or prime contractor work. Procurement teams request them constantly and expect a professional, well-organized document. A missing or badly designed statement gets you deprioritized before anyone reads your website or hears your pitch.

How long does it take?

Custom design: 5 business days. Rush option: 48 hours (+$500). Template kit: instant download.

What information do you need from me?

Company name, CAGE code, UEI, applicable NAICS codes, small business status (8(a), WOSB, HUBZone, SDVOSB, or general small business), core competencies, differentiators, past performance highlights, and government BD contact. If you don't have some of these yet, we guide you through obtaining them — SAM.gov registration is free.

I don't have a CAGE code yet. Can we still start?

Yes. We can build the statement with placeholder values and walk you through SAM.gov registration in parallel. Full registration typically takes 2-4 weeks. We finalize the statement once your CAGE and UEI arrive.

Can I use it for state and city contracts too?

Yes. The format works for federal, state, city, and prime contractor procurement. Some primes ask for a slight variant — we handle multi-version production if needed.

How often should I update it?

At least annually. Sooner when you win a significant contract, add a new NAICS code, achieve a certification (ISO 9001, AS9100, ITAR, CMMC readiness, etc.), or land a marquee client you can name.

Can you also print and ship them for trade shows?

Yes. Print + trade show materials package (extended one-pagers, banners, printed handouts, envelope collateral) starts at $1,500. Rush shipping available.

📚 Related

Also worth knowing.

Capability Statements are the entry point into a broader government contracting toolkit.

Ready to get taken seriously?

Order your Capability Statement today. Structured intake form — 15 minutes. Delivered in 5 business days. Rush option available.

Media Express LLC · Chicago IL · Est. 1995 · Independent · 31+ years